Overview

Product marketing is the function responsible for ensuring the success of the product in the marketplace. It starts with a successful launch and continues as the product moves through growth, maturity and eventual decline. It is the function that initiates pricing actions, product Focused marketing communications activities and represents the product to sales people, the channel and often to the customers. During this course, you will discuss best practice in product marketing that you can apply in your organization to improve the success rate of your products. The course will be highly interactive and will include numerous exercises that reinforce the key points.

Course Duration: 3 Days, 7hrs/day

Course Delivery Method: Face to Face

This course is in association the Association of International Product Marketing & Management (AIPMM).

Instructor: Paula Gray, Co-Founder of the AIPMM, the worldwide certifying body for product and brand professionals (Association of International Product Marketing & Management) and a trained social scientist. Over 20+ years training and certifying product, marketing, and branding professionals across the globe.

Investment: Total course cost including instructor fees 18,725USD Excl. VAT. The total cost does not cover Venue Expenses.

Number of Delegates: 15